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Jeff Brody
Litigators Inc.

Cerebral Palsy Magazine

With over 764,000 people in the United States diagnosed with cerebral palsy, the dissemination of information on cerebral palsy is disproportionate to the population affected. Out of the 764,000 cerebral palsy patients in this country, more than 150,000 are children. Each year, more than 10,000 new cases are diagnosed in children ranging from birth to three years of age. It is estimated that the worldwide population of cerebral palsy patients has exceeded 15,000,000. There is a remarkable need for a publication presenting more information focusing on cerebral palsy issues for families, individuals with cerebral palsy, and health care, so why not a cerebral palsy magazine?

It just so happens that the calling for a cerebral palsy magazine was answered as Cerebral Palsy Magazine was launched in June 2003. Richard Koscielny and his wife Izabela started Cerebral Palsy Magazine alongside their other projects involving cerebral palsy. They both hold Master's degrees in Physical Therapy from Academy of Physical Education in Poland, where Richard also holds a Masterís degree in Physical Education Teacher/Trainer.

Richardís 16 years of experience in the pediatric physical therapy field comes from extensive training, clinical experience, and continuing education courses. He also holds a Personal Fitness Trainer Certificate and is a member of the American College of Sport Medicine. Richard and Izabela also have two daughters, one a 14-year-old with cerebral palsy.

Cerebral Palsy Magazine is a quarterly publication that reflects the wide array of cerebral palsy problems through insightful, valuable, and personal articles written not only for, but also by physicians, parents, cerebral palsy patients, therapists, and nurses. Article topics include treatments for Cerebral Palsy, the latest equipment and book reviews, insurance issues, current research, long-term care, and social/daily living issues.

Cerebral Palsy Magazine attracts readers by making the magazine easily accessible through as many mediums as possible. Cerebral Palsy Magazine is distributed in a variety of ways including a printed magazine, as a printable file on CD, or as a downloadable file through the Cerebral Palsy Magazine web site. The variety of mediums for Cerebral Palsy Magazine results in an increased rate of exposure and readability. Subscribers to Cerebral Palsy Magazine include many organizations, parent-to-parent groups, parentís resource libraries, clinics, and hospitals. This broad degree of exposure helps Cerebral Palsy Magazine to effectively reach parents, therapists, and other decision makers who purchase products, equipment and treatment services. Cerebral Palsy Magazine is published quarterly: June, September, December, and March.

As of 2004, Cerebral Palsy Magazine circulation reached 10,000 printed copies and 2,000 on CD. Approximately 20 percent of the issues will be distributed through controlled circulation to non-profit organizations, hospitals, and libraries during conferences and seminars. Based on survey, current readability reaches 45,000. Readership consists of 59% being parents or cerebral palsy patients, 30% health care professionals, and the remaining 11% going to health care administrators, hospitals, and organizations. Subscriptions for Cerebral Palsy Magazine are available by mail, and are mailed four times per year. Paid subscriptions are available in the US, Canada, and other countries of the world as well.

Cerebral Palsy Magazine is presently the only magazine in the United States completely committed to the issues involving cerebral palsy. Cerebral Palsy Magazine can continue to grow and foster the cerebral palsy community only with your support. Subscriptions and article submissions can be directed to Cerebral Palsy Magazine through their website.

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